About

10+ years of in-house operating experience driving growth through marketing.

Gunning Point Growth

Advisor and consultant · 1.5 years

Growth advisory, fractional leadership, and hands-on work for pre-launch, early-stage, and high-growth consumer brands.

Head of Marketing · 3 years

Led all paid and unpaid marketing for Lume and Mando to drive omnichannel sales growth, accountable for the ROI of a nine-figure annual budget.
Served on the executive leadership team, overseeing company strategy and long-term planning.
Managed a team of ~50 across acquisition, retention, creative, creative strategy, brand planning, brand activations, and marketing measurement.
Previously Head of Performance Marketing with direct ownership of the Amazon P&L; hired and spun out a dedicated Amazon and retailer ecommerce team.

Growth · 1 year

Part of a small central team working on growth and DTC initiatives across the Mammoth Brands portfolio.
Partnered with the Harry’s Labs M&A team to run pre-acquisition diligence on the marketing, growth, and retention functions of DTC brands.
Interviewed marketing leaders at 20+ leading DTC brands to build a growth creative engine playbook.
Supported growth at Harry’s, Flamingo, and incubated brands Cat Person and Headquarters.

Head of Growth · 6 years

Led performance marketing, Amazon, and growth creative for Harry’s in North America.
Partnered with the Customer Insights and Brand teams to design and measure brand media campaigns and activations.
Grew up within the growth team, proving out and scaling digital and offline marketing channels.