I help consumer brands achieve profitable growth at every stage from pre-launch testing through “omnichannel” expansion.
- 1
Growth advisory work
Help commercial leaders develop actionable growth plans. Advise on paid media strategy, creative strategy, testing approach, measurement, and org design.
- 2
Fractional leadership
Embed within the team and drive results. Able to operate as a team lead or individual contributor, with deep experience across marketing functions.
- 3
Growth creative engine
Help teams implement a structured approach to creative strategy. Turn consumer insights into effective marketing. Build a repeatable process for testing and learning.
- 4
Omnichannel marketing measurement
Help build and evolve the marketing measurement stack as you add media and sales channels. Make sense of different attribution methodologies. Design and run incrementality tests. Partner with teams to validate MMM outputs.
- 5
AI enablement for growth marketing
Audit and understand current growth systems and processes. Learn the workflow idiosyncrasies and preferences specific to each team. Automate or add leverage with Claude Code and custom-built applications, data connections, and context libraries.
- 6
Pre-acquisition diligence
Help deal teams evaluate DTC business performance, marketing approach, and growth prospects.